Keith Russell

Enthusiast
DISC Type : i

Vice President Marketing at YMCA of Middle Tennessee

Nashville, Tennessee, United States

Overview

Keith has no verified overview

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

12-2017
Vice President Marketing at YMCA of Middle Tennessee
10-2014 - 12-2017
Director of Digital Media and Content Strategy at YMCA of Middle Tennessee
7-2010 - 10-2014
Director of Communications and Content Strategy at YMCA of Middle Tennessee
10-2006 - 8-2010
Copywriter at YMCA of Middle Tennessee
2-2000 - 11-2005
Business Reporter at The Tennessean

Education

1993 - 1997
BS from Middle Tennessee State University (MTSU)

More Information

Social Presence :

Prographics :

Exp : 26 Location : Nashville, Tennessee, United States Job Level : Senior Designation : Vice President Marketing at YMCA of Middle Tennessee
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Keith

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Keith take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Keith

Personality Compatibility


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