Keith Skelly

Enthusiast
DISC Type : i

Head of Ecommerce at Dark Horse

Greater Manchester, England, United Kingdom

Overview

Keith Skelly is the Head of eCommerce at Dark Horse, focusing on PPC and SEO for competitive markets. With over eight years of experience in conversion rate optimization and campaign management, he holds multiple Google Ads certifications. He is described by colleagues as knowledgeable, positive, and willing to go the extra mile.

Personality Overview

Amiable & Agreeable

Optimistic

Non-Confrontational

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

PPC & SEO Strategy
Leverages over eight years of experience to help businesses in competitive markets achieve significant results through paid and organic search.
Conversion Rate Optimisation
Specializes in CRO and landing page testing to improve campaign performance and drive growth for B2C and B2B ecommerce businesses.
Ecommerce Growth
As Head of eCommerce, he helps smaller companies use strategic digital marketing to effectively compete against larger market players.

Media Appearances

Keith has no verified media appearances

Work History

1-2020
Head of Ecommerce at Dark Horse
6-2018 - 1-2020
PPC Manager at PPC Evolved

Education

Keith has no verified education history

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Manchester, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at Dark Horse
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Keith

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Keith take some risk or not?

  • They can take some low-probability risks if needed.

You And Keith

Personality Compatibility


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