Keith Tyrka

Evaluator
DISC Type : scd

Chief Information and Technology Officer (CITO) at American Lung Association

Cook County, Illinois, United States

Overview

Keith has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Keith has no verified topics they care about

Media Appearances

Keith has no verified media appearances

Work History

4-2025
Chief Information and Technology Officer (CITO) at American Lung Association
8-2023 - 4-2025
Vice President for Planning, Performance and Technology at College of DuPage
5-2016 - 8-2023
Chief Information Officer (CIO) at Aunt Martha's Health & Wellness
11-2013 - 8-2023
Vice President, IT at Aunt Martha's Health & Wellness
6-2012 - 11-2013
Director, IT at Aunt Martha's Health & Wellness

Education

2001 - 2004
MBA from DePaul Driehaus College of Business
Certificate in Generative A.I. for Business Transformation from Cornell University

More Information

Social Presence :

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Exp : 19 Location : Cook County, Illinois, United States Job Level : Leadership Designation : Chief Information and Technology Officer (CITO) at American Lung Association
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Insights For Selling To Keith

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keith is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Keith

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Keith move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Keith take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Keith

Personality Compatibility


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