Kelly Cook

Trailblazer
DISC Type : ID

Chief Executive Officer at David's Bridal

United States

Overview

Kelly has no verified overview

Personality Overview

Values Relationships

Informal

Assertive

They are more likely to accept new and exciting technologies.  They will bat for you if they come to believe in you. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

4-2025
Chief Executive Officer at David's Bridal
9-2024
Co-Chair Pearl Advisory Board at David's Bridal
9-2023 - 4-2025
President, Brand, Technology, and Finance at David's Bridal
11-2019
CEO & Co-Founder at CocoCON
3-2018 - 2-2019
Executive Vice President, Marketing and Chief Marketing Officer at Pier 1 Imports

Education

2008 - 2009
Masters from Tulane University - A.B. Freeman School of Business
2006 - 2008
Masters from Tulane University - A.B. Freeman School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : United States Job Level : Leadership Designation : Chief Executive Officer at David's Bridal
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kelly

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kelly take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kelly

Personality Compatibility


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