Kelly Hoce

Observer
DISC Type : ci

Chief Revenue Officer (CRO) at Edlio

Charlotte, North Carolina, United States

Overview

Kelly Hoce is a proven sales leader and the Chief Revenue Officer at Edlio, specializing in the education market. With extensive experience from senior roles at Finalsite and Discovery Education, she focuses on creating positive impacts for schools. She holds a Bachelor of Science from the University of South Carolina.

Described as a positive and energetic leader, Kelly is passionate about fostering success through hard work and integrity. She is deeply invested in the educational community, often engaging with leaders and stakeholders to transform student learning and build lasting partnerships.

She was a featured guest on "The K-12 Techtalk Podcast, " discussing how vendors can be true partners to schools.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

K-12 Partnerships
Emphasizes building deep relationships with schools to become a true partner, a key theme she discussed in a podcast interview.
Driving Enrollment
Her public posts indicate a focus on sharing insights and strategies that help K-12 schools and districts boost student enrollment.
EdTech Innovation
Attends major industry events like the ASU + GSV Summit to connect with leaders who are shaping the future of K-12 education technology.

Media Appearances

Kelly has no verified media appearances

Work History

11-2025
Chief Revenue Officer (CRO) at Edlio
11-2023 - 11-2025
Senior Vice President Revenue at Finalsite
10-2021 - 11-2023
Regional Vice President at Discovery Education at Discovery Education
12-2014 - 10-2021
Director, Education Partnerships at Discovery Communications
12-2013 - 12-2014
Sales Leader at Houghton Mifflin Harcourt

Education

1995 - 1999
Bachelor of Science (BS) from University of South Carolina

More Information

Social Presence :

Prographics :

Exp : 15 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Edlio
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kelly

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kelly take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kelly

Personality Compatibility


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