Kelly Martin

Observer
DISC Type : ic

Director, Marketing at Yahoo

New York, New York, United States

Overview

Kelly has no verified overview

Personality Overview

Value Driven

Curious

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Kelly has no verified topics they care about

Media Appearances

Kelly has no verified media appearances

Work History

5-2023
Director, Marketing at Yahoo
12-2019 - 5-2023
Executive Director, Strategic Marketing at Hearst Autos
2-2017 - 12-2019
Director, Digital Marketing at Hearst Autos
2-2016 - 2-2017
Associate Director, Integrated Marketing at Fast Company
7-2015 - 2-2016
Senior Integrated Marketing Manager at Fast Company

Education

2006 - 2010
B.A. in Public Relations from Penn State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York, New York, United States Job Level : Mid-senior Designation : Director, Marketing at Yahoo
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Insights For Selling To Kelly

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kelly is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kelly

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kelly move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kelly take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kelly

Personality Compatibility


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