Kelly Woodfin in

Kelly Woodfin

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Commercial Director at Ricoh Europe
📍 United Kingdom

A strategic commercial leader with over 25 years of experience driving revenue growth at major technology companies like Ricoh Europe and HP. She specializes in go-to-market strategy and building high-performance teams. Colleagues consistently describe her as a strategic, collaborative, and professional leader who is focused on results.

Outside of her core commercial roles, she is deeply passionate about people, partnerships, and mentorship. She believes that true leadership is defined by how you motivate and care for your team, fostering an environment where individuals can believe in their own capabilities and thrive.

She is a vocal advocate for sustainability and ESG initiatives within the technology industry.

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Experience
21 Years
Current Role
Commercial Director
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Kelly shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kelly cares about

Channel Partnerships
Her career at HP, The Channel Company, and Ricoh Europe has been centered around building and executing channel strategies to drive growth and expand market presence.
ESG & Sustainability
Actively shares content on ESG concepts and promotes industry events like the CRN Sustainability in Tech Awards, showing a clear interest in corporate responsibility.
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Career

Work history

12-2024
Commercial Director
Ricoh Europe
4-2024 - 10-2024
Vice President of International Sales
The Channel Company
2-2023 - 4-2024
Sales Director, EMEA & APAC
The Channel Company
1-2020 - 1-2023
Global Head GTM Channel Strategy
HP
11-2017 - 1-2020
EMEA Head Channel Strategy
HP
In the press

Media appearances

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Education
Education details unavailable
Loughborough College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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