Kelvin Chang in

Kelvin Chang

Editor · DISC type CS
Director, brand marketing and communications at NIO
📍 Jing'an District, Shanghai, China

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
14 Years
Current Role
Director, brand marketing and communications
Job Level
Mid-senior
Location
Jing'an District, Shanghai, China
Personality Overview

How Kelvin shows up

Self-Disciplined
Objective Thinker
Late Adopter

The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach. Being observant comes to them naturally.

Priorities

Topics Kelvin cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2024
Director, brand marketing and communications
NIO
6-2022 - 10-2024
Director brand content and CRM
MENGNIU Dairy Co., ltd.
9-2020 - 6-2022
Senior Brand Marketing Expert
阿里巴巴
9-2019 - 9-2020
Senior Manager, Corporate Communication, APAC
VF Corporation
8-2017 - 9-2019
Internal Communication Expert
阿里巴巴
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009 - 2010
Master of Science (MSc)
Alliance Manchester Business School
2003 - 2008
Bachelor's degree
Tamkang University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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