Ken Berger

Visionary
DISC Type : Ds

Chief Executive Officer/Executive Director at Spectrum360

New York City Metropolitan Area, United States

Overview

Ken has no verified overview

Personality Overview

Big Vision Person

Direct & Assertive

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

11-2020
Chief Executive Officer/Executive Director at Spectrum360
7-2016 - 10-2020
Executive Director at The CTC Academy, Inc.
6-2016 - 11-2017
Partner at Algorhythm
8-2015 - 5-2016
Managing Director and Chief Educator at Algorhythm
6-2008 - 3-2015
President & CEO at Charity Navigator

Education

1983 - 1987
MBA from Rutgers University–Newark
1979 - 1981
M.A. from Antioch College

More Information

Social Presence :

Prographics :

Exp : 19 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Chief Executive Officer/Executive Director at Spectrum360
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ken

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ken take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ken

Personality Compatibility


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