Ken Kruebbe

Energizer
DISC Type : I

President at Spirit Fitness Products

McKinney, Texas, United States

Overview

Ken Kruebbe is the President of Spirit Fitness Products, leveraging over 30 years of experience in product development, marketing, and sales. A graduate of California State University, Northridge, he excels at navigating complex challenges. Colleagues often describe him as detail-oriented with tremendous foresight.

While at StairMaster, he drove retail growth of 49% in 2012 and 40% in 2013 by opening new domestic and international sales channels.

Personality Overview

Imaginative

Big Picture Person

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Fitness Product Development
His career has centered on developing and marketing product lines for brands like Spirit Fitness, XTERRA Fitness, and StairMaster for both residential and commercial markets.
Retail Channel Growth
He has a history of driving significant retail growth by opening new accounts and expanding into multiple domestic and international sales channels.
Multi-Brand Management
He has successfully managed and developed product offerings for a diverse portfolio of brands, including Spirit Fitness, XTERRA Fitness, and the licensed Ironman brand.

Media Appearances

Ken has no verified media appearances

Work History

6-2025
President at Spirit Fitness Products
6-2023 - 6-2025
Vice President - Product Development & Marketing at Spirit Fitness Products
4-2014 - 5-2023
Director of Product Development and Marketing at Spirit Fitness Products
4-2014
Director of Retail Sales and Product Management at StairMaster
1-2011
Consumer Product & Marketing Manager at StairMaster

Education

1988 - 1993
Bachelor of Science from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 11 Location : McKinney, Texas, United States Job Level : Mid-senior Designation : President at Spirit Fitness Products
URL has been copied!

Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ken

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ken take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ken

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.