Tara Graves

Enthusiast
DISC Type : i

Director of Marketing and Creative Strategy at Webster University

St Louis, Missouri, United States

Overview

Tara Graves is the Director of Marketing and Creative Strategy at Webster University, where she has also earned her Bachelors and Masters degrees. She has grown her career entirely within the university, progressing from Social Media Specialist and Marketing Manager to her current director-level role, leading brand and creative initiatives.

Coming from a low-income background, Tara is deeply passionate about creating opportunities for students. She is a vocal supporter of grants and scholarships that make education accessible, drawing from her own experience of relying on them to fund her university degrees. She is also interested in entertainment marketing.

She has progressed from a student who relied on financial aid at Webster University to a director at the same institution.

Personality Overview

Story Driven

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Higher Ed Marketing
Her entire career has been dedicated to marketing at Webster University, where she has progressed through multiple roles to become a director.
Student Opportunity
Expresses immense gratitude for the scholarships that funded her education and is passionate about supporting students from similar low-income backgrounds.
Creative Strategy
Her current role as Director of Marketing and Creative Strategy places this at the core of her professional responsibilities.

Media Appearances

Tara has no verified media appearances

Work History

11-2025
Director of Marketing and Creative Strategy at Webster University
1-2023 - 11-2025
Marketing Manager at Webster University
7-2020 - 1-2023
Social Media Specialist at Webster University
3-2018 - 7-2020
Social Media Strategist at Abstrakt Marketing Group
4-2018 - 3-2019
Partner Sales Representative at Abstrakt Marketing Group

Education

Master of Arts - MA from Webster University
2011 - 2015
Bachelor's Degree from Webster University

More Information

Social Presence :

Prographics :

Exp : 9 Location : St Louis, Missouri, United States Job Level : Mid-senior Designation : Director of Marketing and Creative Strategy at Webster University
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tara

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Tara take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tara

Personality Compatibility


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