Ken Louie

Go-getter
DISC Type : d

Vice President Marketing at Voya Financial

New York, New York, United States

Overview

Ken has no verified overview

Personality Overview

Self-Confident

Decisive

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Ken has no verified topics they care about

Media Appearances

Ken has no verified media appearances

Work History

2-2026
Vice President Marketing at Voya Financial
7-2023
Content Contributor at Forbes Communications Council
7-2023 - 2-2026
Deputy Chief Marketing Officer at MetroPlusHealth
1-2023 - 7-2023
Vice President, Head of Brand, Corporate Comm & Experiential Marketing at MetroPlusHealth
8-2021 - 12-2022
Senior Director, Head of Brand Marketing and Corporate Communications at MetroPlusHealth

Education

2003 - 2006
B.A. from New York University
Master's Degree from New York University

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Senior Designation : Vice President Marketing at Voya Financial
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Ken

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ken take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Ken

Personality Compatibility


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