Ken Masiello

Pioneer
DISC Type : DIS

Creative Design | Product Management | Business Management | Sales Support at Kenneth Masiello

New York City Metropolitan Area, United States

Overview

Kenneth Masiello is a diversified footwear executive with extensive experience in design, product management, and sales. He has a proven ability to increase profitability and grow accounts at major brands. Colleagues describe him as a knowledgeable, customer-focused, and optimistic leader. He holds an Associates Degree from Suffolk County Community College.


Ken is most proud of his accomplishments at Nina Footwear, where he was recruited to build and expand a very small private label business.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Footwear Design
Has extensive experience identifying and targeting fashion trends in domestic and international footwear and accessory markets.
Private Label Growth
Considers growing the private label business at Nina Footwear to be one of his proudest professional achievements.
Product Development
Manages the entire product lifecycle, from initial sketches and sourcing components to executing production standards that meet specific price points.

Media Appearances

Ken has no verified media appearances

Work History

2015
Creative Design | Product Management | Business Management | Sales Support at Kenneth Masiello
2013 - 2015
Vice President of Design | Sales at Synclaire Brands
2005 - 2013
Design Director | Sales at Nina Footwear
2001 - 2005
Product Development | Senior Account Executive at BCNY International / Synclaire Brands
1999 - 2001
Senior Account Executive | Product Development at Bennett Footwear Group

Education

Associate's Degree from Suffolk County Community College

More Information

Social Presence :

Prographics :

Exp : 39 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Creative Design | Product Management | Business Management | Sales Support at Kenneth Masiello
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Ken

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are generally fast movers and can take quick decisions
  • Can Ken take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Ken

Personality Compatibility


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