Ken Rohrer

Examiner
DISC Type : cs

Key Account Manager at Hengstler-Dynapar

Grand Rapids, Michigan, United States

Overview

Ken Rohrer is a sales and business development leader with over 25 years of experience in industrial automation and robotics. He has a history of driving revenue and market share growth with global leaders like Rockwell Automation, Schneider Electric, and Mitsubishi Electric, and holds a BBA from Baker College.

Based on his education and work history primarily in the Midwest, particularly Michigan and the Ohio Valley, he likely maintains an interest in the regions prominent sports and community activities. His career focus suggests a deep passion for technological advancement in manufacturing.

He has built and managed channel partner and system integrator networks across both North America and Europe.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Industrial Automation
His entire 25+ year career is dedicated to driving growth and implementing solutions in the industrial automation, robotics, and process solutions sectors.
Channel & Partner Growth
A core theme of his career, he has extensive experience building and enabling high-performance distributor and system integrator networks for companies like Brooks Automation and Schneider Electric.
Industry 4. 0 Adoption
He focuses on advancing smart manufacturing solutions, including OEE, predictive analytics, and IT/OT cybersecurity, to deliver measurable customer value.

Media Appearances

Ken has no verified media appearances

Work History

1-2025
Key Account Manager at Hengstler-Dynapar
10-2023 - 6-2024
Regional Sales Manager at Endress+Hauser Group
9-2022 - 10-2023
Channel Sales Manager at Brooks Automation
1-2019 - 9-2022
Industry Segment Manager - Logistics & Ecommerce at Mitsubishi Electric Automation, Inc.
1-2017 - 1-2019
Channel Business Development Manager at Schneider Electric

Education

Bachelor of Business Administration - BBA from Baker College
Associate of Applied Science - AS from Delta College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Grand Rapids, Michigan, United States Job Level : Middle Designation : Key Account Manager at Hengstler-Dynapar
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Insights For Selling To Ken

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ken is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ken

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Ken move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ken take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ken

Personality Compatibility


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