Kendra Eckert in

Kendra Eckert

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General Manager Digital Experience at RACV
📍 Greater Melbourne Area, Australia

Kendra Eckert is the General Manager of Digital Experience at RACV, a leader with over 15 years of experience in digital strategy and customer engagement. Colleagues describe her as an empathetic, brilliant, and insightful leader who excels at driving agile and human-centered design transformations. She holds a Masters from the University of Melbourne.

Kendras passion for storytelling and communication has been a consistent thread throughout her life, beginning with her involvement in her colleges creative writing club and radio station. This background informs her professional focus on using technology to help people connect and share stories in meaningful ways.

Her lifelong curiosity for digital technology sparked at age 12 when she logged into her first bulletin board system.

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Experience
19 Years
Current Role
General Manager Digital Experience
Job Level
Senior
Location
Greater Melbourne Area, Australia
Personality Overview

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Communication Style
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Priorities

Topics Kendra cares about

Design's Business Value
As a recent speaker on the topic, she champions translating design work into tangible business outcomes like revenue, retention, and risk mitigation.
Human-Centered Design
Focuses on delivering market-leading digital experiences through a deep understanding of user journeys, user testing, and content hierarchies.
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Career

Work history

6-2023
General Manager Digital Experience
RACV
12-2020 - 8-2023
Head of Digital Experience
RACV
4-2018 - 10-2020
Assistant Director, Digital Delivery
RMIT University
4-2017 - 12-2017
Senior Manager Customer Engagement
IAG
3-2015 - 4-2017
Senior Manager Marketing Communications
IAG
In the press

Media appearances

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Education
2013 - 2013
2013 residential program
Melbourne Business School
2004 - 2006
Masters
University of Melbourne
2000 - 2004
Bachelor of Arts
Bates College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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