Kendra VanderVoort Strelau

Doer
DISC Type : ds

Director of Marketing at BroadReach

Minneapolis, Minnesota, United States

Overview

Kendra is an expert in driving revenue growth through scalable programs, partnerships, and go-to-market strategy. With experience across SaaS, Cloud, and AI ecosystems, she excels at aligning cross-functional teams to deliver value. People who have worked with her describe her as detail-oriented, meticulous, polished, and highly professional.

Outside of her primary career, Kendra is a real estate investor and independent property manager with her own firm, the VanderVoort Property Group. She also has a background as an Administrative Specialist with the Minnesota National Guard, showcasing a commitment to service and operational discipline.

She was recognized as the FY17 Global Partner Champion of the Year, a worldwide achievement award from Epicor.

Personality Overview

Risk-Accepting

Fast-paced

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Partner Success
Her career at Epicor focused on enabling partner success by streamlining enablement, optimizing operations, and creating seamless, scalable experiences for over 120 channel partners.
GTM Strategy
Her headline and introduction emphasize her expertise in aligning Go-to-Market strategy with scalable programs and incentives to drive revenue growth.
Generative AI
She holds recent certifications in "Fundamentals of Agentic AI" and "What Is Generative AI? ", indicating a strong interest in its business implications.

Media Appearances

Kendra has no verified media appearances

Work History

2-2026
Director of Marketing at BroadReach
5-2018
Real Estate Investor | Independent Property Manager at VanderVoort Property Group
10-2017 - 11-2024
Sr. Manager, Channel, Americas at Epicor
10-2012 - 10-2017
Channel Operations Manager, Americas at Epicor
2-2010 - 10-2012
Analysis Manager, Channel, Americas at Epicor

Education

Education details unavailable from Cornell University
Administrative Specialist from Minnesota National Guard

More Information

Social Presence :

Prographics :

Exp : 21 Location : Minneapolis, Minnesota, United States Job Level : Mid-senior Designation : Director of Marketing at BroadReach
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Insights For Selling To Kendra

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kendra is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kendra

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kendra move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kendra take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kendra

Personality Compatibility


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