Kenny Anderson

Commander
DISC Type : D

Chief Operating Officer at Gotham

New York, New York, United States

Overview

Kenny Anderson is the Chief Operating Officer of Gotham, a luxury cannabis retailer. A graduate of Michigan State University, his career is rooted in the luxury fashion industry, where he held senior executive positions at global brands like Giorgio Armani and HUGO BOSS, specializing in merchandising, planning, and retail operations.

Outside of his executive role, Kenny is deeply committed to mentorship and community impact. He co-founded Arc Forward, a venture dedicated to supporting under-represented founders, with a pledge to donate 100% of net profits back to the community. He is frequently cited as an invaluable mentor to professionals in the fashion industry.

Unique fact: He made a significant career pivot from leading merchandising for iconic European luxury fashion houses to innovating in the legal cannabis retail space.

Personality Overview

Candid & Clear

Impact-Driven

Risk-Taker

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

Retail Innovation
His career shift from traditional luxury fashion to COO of Gotham, a reimagined cannabis retail concept, showcases a focus on disruptive and innovative retail experiences.
Founder Mentorship
He is passionate about advising startups and is frequently mentioned as a key mentor who has provided invaluable guidance to professionals navigating their careers in the fashion industry.
DTC to Retail
He participates in panel discussions about the operational challenges and strategies for digital-native brands breaking into brick-and-mortar retail, a topic he has recently posted about.

Media Appearances

Kenny has no verified media appearances

Work History

7-2024
Chief Operating Officer at Gotham
1-2021
Principal Consultant & StartUp Board Advisor: Fashion, Tech & CPG Brands at Business Development, Merchandising, Retail Management & Operations
Senior VP + GMM: Retail Merchandising at Giorgio Armani
Emporio Armani at Giorgio Armani
Senior Vice President, Merchandising, Americas at HUGO BOSS

Education

BA from Michigan State University - Eli Broad College of Business
Continued Education from Pace University - Lubin School of Business

More Information

Social Presence :

Prographics :

Exp : 4 Location : New York, New York, United States Job Level : Leadership Designation : Chief Operating Officer at Gotham
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Insights For Selling To Kenny

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kenny is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kenny

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kenny move?

  • If convinced, they can reach decisions quite fast.
  • Can Kenny take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kenny

Personality Compatibility


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