Kernow Craig in

Kernow Craig

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Head of Design Digital Transformation at Bupa Australia
📍 Greater Sydney Area, Australia

Kernow Craig is the Head of Design for Digital Transformation at Bupa, with a career in design since 1998. He focuses on integrating design, privacy, and AI to enhance user experiences. A graduate of Köln International School of Design, he previously co-founded the design and research studio CraigWalker.

He has a passion for education, serving as visiting faculty and leading workshops at the Copenhagen Institute of Interaction Design. He has also applied his design skills to social issues, including a project with the World Wide Web Foundation to combat online gender-based violence.

Unique fact: For nine years, Kernow ran his own design and research studio, leading projects for global clients like Meta and Standard Chartered Bank.

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Experience
24 Years
Current Role
Head of Design Digital Transformation
Job Level
Mid-senior
Location
Greater Sydney Area, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kernow cares about

AI & Design Ethics
Focuses on incorporating transparency, explainability, and fairness into AI systems, believing these principles are critical for building user trust and ensuring ethical data use.
Digital Transformation
Leads portfolio-level digital transformation in healthcare at Bupa, building on his extensive experience in strategic and enterprise design for large, complex organisations.
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Career

Work history

11-2025
Head of Design Digital Transformation
Bupa Australia
7-2025 - 1-2026
Interim Head of Strategic Design and Experience Architecture
Bupa Australia
8-2022
Non Executive Director
Supermarket Design
2016 - 7-2025
Director
Craig Walker
2014 - 2016
Lead Designer, Customer Centred Design
Westpac Group
In the press

Media appearances

Kernow Craig – Profile. Featured in Supermarket Design (supermarket.london)
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Education
2002 - 2004
Bachelor in Visual Communications
Köln International School of Design
1998 - 2002
Bachelor of Visual Communications
University of Western Sydney
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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