Kerry Ferraro

Examiner
DISC Type : cs

Vice President, Head of Brand Marketing at Leader Bank

Arlington, Massachusetts, United States

Overview

Kerry has no verified overview

Personality Overview

Process Oriented

Late Adopter

Overcautious

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Kerry has no verified topics they care about

Media Appearances

Kerry has no verified media appearances

Work History

1-2022
Vice President, Head of Brand Marketing at Leader Bank
9-2021
Head of Brand Marketing at Leader Bank
9-2017 - 12-2021
Assistant Vice President, Marketing Manager at Leader Bank
1-2015 - 10-2017
Website Design / User Experience at ZRent
7-2006 - 9-2011
Graphic Designer at UpToDate, Inc.

Education

1999 - 2003
Bachelor of Arts (B.A.) from Keene State College
2001 - 2001
Semester abroad from Maynooth University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Arlington, Massachusetts, United States Job Level : Senior Designation : Vice President, Head of Brand Marketing at Leader Bank
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Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kerry

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kerry take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kerry

Personality Compatibility


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