Kerry Tramel

Observer
DISC Type : ic

PRESIDENT at Lady Americana

Oklahoma City, Oklahoma, United States

Overview

Kerry Tramel is the President of Lady Americana, where he champions the brands commitment to American manufacturing and quality. He is a recognized voice in the bedding industry, often speaking on market trends, product innovation, and strategy. He previously attended the University of Oklahoma.

His interests appear deeply rooted in his professional sphere, including following business news from sources like CNBC and keeping tabs on key industry suppliers such as Leggett & Platt. This indicates a strong focus on market dynamics and supply chain management within the manufacturing sector.

Kerry places significant emphasis on telling the Lady Americana story, focusing on the companys heritage and its long-standing reputation for quality.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

American Manufacturing
As President of Lady Americana, he consistently emphasizes the company's commitment to producing quality, American-made products in public statements and interviews.
Bedding Industry Trends
Often quoted in trade publications, he discusses shifts in sleep technology, consumer behavior, and the future of mattress retail.
Retailer Relationships
He focuses on building and maintaining strong partnerships with dealers, viewing them as crucial to the company's success and growth.

Media Appearances

People You Should Know: Kerry Tramel, President, Lady Americana. Featured in OKC Friday

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Kerry Tramel of Lady Americana Elected ISPA's Vice Chair. Featured in FurnInfo (Furniture Industry News)

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Tramel new president of Lady Americana. Featured in Furniture Today

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Work History

1-2003
PRESIDENT at Lady Americana
6-1999
President at Lady Americana

Education

1985 - 1990
Education details unavailable from University of Oklahoma

More Information

Social Presence :

Prographics :

Exp : 26 Location : Oklahoma City, Oklahoma, United States Job Level : N/A Designation : PRESIDENT at Lady Americana
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Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kerry

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Kerry take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kerry

Personality Compatibility


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