Kerry Wylde (Hill)

Questioner
DISC Type : c

Group Head: Customer Insights & Engagement at Takealot Group

City of Cape Town, Western Cape, South Africa

Overview

Kerry has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Kerry has no verified topics they care about

Media Appearances

Kerry has no verified media appearances

Work History

5-2025
Group Head: Customer Insights & Engagement at Takealot Group
3-2021 - 5-2025
Head of Insights & CRM at takealot.com
11-2017 - 2-2021
CRM Specialist at takealot.com
3-2017 - 10-2017
Analytics Consultant at IRI
7-2016 - 2-2017
Senior Account Executive at IRI

Education

2020 - 2020
Post Graduate Program in Data Science and Business Analytics from Texas McCombs School of Business
2009 - 2012
Bachelor of Business Science from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 12 Location : City of Cape Town, Western Cape, South Africa Job Level : N/A Designation : Group Head: Customer Insights & Engagement at Takealot Group
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Insights For Selling To Kerry

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kerry is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kerry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kerry move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kerry take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Kerry

Personality Compatibility


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