Keshav Laad in

Keshav Laad

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Product Marketing Manager at Prolific
📍 London, England, United Kingdom

Keshav is a Product Marketing Manager at Prolific with over eight years of experience in B2B SaaS, specializing in go-to-market strategy. He has launched over 20 products, generating more than $200M in revenue. He holds a Certified Product Marketing Manager (CPMM) credential and a Master of Technology degree from ABV-IIITM.

Driven by a passion for crafting compelling narratives, Keshav focuses on customer-centric growth and strategic storytelling to connect complex products with target audiences. He is interested in the broader impact of technology, including the Internet of Things, and enjoys advising companies on their market positioning.

He co-founded and led "InMobi University, " a thought leadership venture that attracted over 3, 000 global registrations in its first year.

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Experience
9 Years
Current Role
Product Marketing Manager
Job Level
Middle
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Keshav cares about

AI Data Quality
He recently wrote about Prolific's product updates, including authenticity checks for AI-generated content, smarter speeding detection, and improved text annotation tools to ensure high-quality data.
Bringing Products to Market
He has a track record of successfully launching over 20 products, focusing on GTM strategy, market penetration, and increasing product adoption by over 30%.
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Career

Work history

7-2025
Product Marketing Manager
Prolific
7-2024 - 9-2025
Product Marketing Consultant
Stealth Stage B2B Companies
7-2022 - 7-2024
Product Marketing Manager
InMobi
3-2020 - 6-2022
Lead - Product Strategy & Marketing, InMobi Exchange
InMobi
6-2018 - 3-2020
Manager - Programmatic Delivery APAC
InMobi
In the press

Media appearances

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Education
2011 - 2016
Bachelor of Technology (B.Tech.) + Master of Technology(M.Tech.)
ABV-Indian Institute of Information Technology and Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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