Kevin Appleton

Commander
DISC Type : D

Chairman at MRO Plus

Greater Northampton Area, United Kingdom

Overview

Kevin Appleton is a broadly experienced portfolio chairman and non-executive director, specializing in clarifying business priorities and strategy development. He excels in M&A, business integration, and international expansion, particularly within PE-backed companies. Kevin holds a BA (Hons) from the University of Nottingham and has led significant growth at firms like Lavendon Group and Yusen Logistics.

Outside of his board-level responsibilities, Kevin is a respected thought leader in the rental industry. For over seven years, he authored "The Appleton Column," a regular opinion piece in International Rental News, where he shared his insights on market trends, business evolution, and management styles.

He has lived and worked internationally in the US, the Netherlands, and Germany, and as a result, he speaks a number of European languages.

Personality Overview

Strong-Willed

Impact-Driven

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Rental Industry Evolution
As a long-time columnist for International Rental News, he frequently writes and speaks about the strategic evolution and future of the equipment rental sector.
M&A and Integration
His career highlights extensive experience in leading mergers, acquisitions, and the subsequent integration of businesses to drive growth and achieve market leadership.
Logistics & E-fulfilment
He has held senior roles at global logistics firms like Yusen Logistics, FedEx, and DHL, focusing on high-end e-fulfilment and strategic development across continents.

Media Appearances

Kevin has no verified media appearances

Work History

4-2024
Chairman at MRO Plus
12-2019 - 3-2023
Executive Chairman ILG & M&A advisor at Yusen Logistics (Europe)
12-2018
Non Executive Chairman at VJ Technology
7-2018 - 3-2019
Non Executive Director at The Whittan Group
4-2018 - 12-2019
Non Executive Chairman YLUK at Yusen Logistics (Europe)

Education

1979 - 1982
BA (Hons) from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 42 Location : Greater Northampton Area, United Kingdom Job Level : Junior Designation : Chairman at MRO Plus
URL has been copied!

Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kevin

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kevin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kevin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.