Kevin Berry

Observer
DISC Type : ic

IT Director Waitrose at John Lewis PLC

Greater London, England, United Kingdom

Overview

Kevin has no verified overview

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Kevin has no verified topics they care about

Media Appearances

Kevin has no verified media appearances

Work History

3-2006
IT Director Waitrose at John Lewis PLC
2006
IT Director at Waitrose
1-1991 - 3-2006
Systems Director John Lewis at John Lewis PLC

Education

1973 - 1976
Bsc from Chesea College of Science & Technology, University of London.
1973 - 1973
BSc from King's College London

More Information

Social Presence :

Prographics :

Exp : 35 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : IT Director Waitrose at John Lewis PLC
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kevin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They like to analyze well and then make their decisions.
  • Can Kevin take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Kevin

Personality Compatibility


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