Kevin DeRaffele

Observer
DISC Type : ci

Account Director at Ampersand

New York, New York, United States

Overview

Kevin DeRaffele is a media sales leader with over 12 years of experience in TV, digital, and data-driven advertising. As an Account Director at Ampersand, he specializes in client growth and cross-platform strategy. He holds a Bachelors degree from Gettysburg College and is certified in AI Aware Training.

Kevin values building strong client relationships, both on and off the golf course. He enjoys participating in client events, such as the DISH Media Invitational, and actively fosters partnerships with colleagues and clients in a collaborative setting.

He recently completed the EchoStar Corporation AI Aware training in partnership with IBM and is eager to apply his new skills.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Advanced TV Advertising
He recently joined Ampersand, which he describes as a "leader in the Advanced TV space, " indicating a strong professional focus.
Data-Driven Strategy
His professional summary and posts emphasize using data, insights, and storytelling to reach exact target audiences and drive results.
Client Partnerships
He highlights a client golf invitational as a favorite event, showing he values building and celebrating strong professional partnerships.

Media Appearances

Kevin has no verified media appearances

Work History

2-2026
Account Director at Ampersand
9-2022 - 2-2026
Account Executive at DISH Media
2-2022 - 9-2022
Targeting & Attribution Manager, Advanced TV Analytics at DISH Media
9-2019 - 2-2022
Senior Ad Operations Specialist, Addressable at Verizon
1-2019 - 4-2019
Account Strategist, Connected TV at TiVo

Education

2009 - 2013
Bachelors from Gettysburg College

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Account Director at Ampersand
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kevin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They like to analyze well and then make their decisions.
  • Can Kevin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kevin

Personality Compatibility


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