Kevin Fedor

Critic
DISC Type : C

Founder & Digital Marketing Strategist at Follow Spike

New York, New York, United States

Overview

Kevin is the Founder of Follow Spike, a digital marketing agency specializing in growth for e-commerce brands. With over eight years of experience, he also co-founded Offseason, connecting brands with professional athletes. He holds a Bachelor of Business Administration from the University of South Florida.

Outside of his entrepreneurial ventures, Kevin is interested in professional sports, particularly the NBA. He values personal drivers of success, believing that being a good person and maintaining strong family connections are the real "superpowers" behind his consistent professional growth over the last eight years.

Unique fact: Kevin considers sales to be a live performance and is an "anti-prep guy, " believing over-preparation leads to reading from a script.

Personality Overview

Objective Thinker

Precise

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

E-commerce Growth
His agency, Follow Spike, focuses on driving growth and 9-figure sales for small to midsize e-commerce businesses through strategic digital marketing.
Athlete Brand Partnerships
As Co-Founder of Offseason, he creates marketing campaigns by partnering brands with professional and collegiate athletes to boost awareness and sales.
Authentic Salesmanship
He believes sales is a performance and avoids over-preparing for calls, advocating for a more natural and unscripted approach to build genuine connections.

Media Appearances

Kevin has no verified media appearances

Work History

10-2017
Founder & Digital Marketing Strategist at Follow Spike
6-2019
Co-Founder & Head of Brand Partnerships at Offseason

Education

Bachelor of Business Administration - BBA from University of South Florida

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Leadership Designation : Founder & Digital Marketing Strategist at Follow Spike
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Kevin

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kevin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kevin

Personality Compatibility


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