Kevin Johnson

Captain
DISC Type : SD

Creative Director at Denver Broncos Football Club

Littleton, Colorado, United States

Overview

Kevin is the Creative Director for the Denver Broncos, where he was the first to hold the role and built the creative department from its inception. With a career spanning the NFL, NBA, and Minor League Baseball, he specializes in revenue generation and brand narrative. People who have worked with him describe him as a passionate, detail-oriented, and organized leader.

Outside of his professional work, Kevin has a passion for community-focused initiatives, including contributing to mural projects that connect the team with the city of Denver. He has also been involved with his local church, providing creative direction and design for their marketing and social media efforts, blending his professional skills with community service.

Unique fact: Kevin has won a Gold Addy Award for his design work on season ticket delivery and renewal campaigns.

Personality Overview

Output-Driven

Consummate Professional

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Fan Engagement
His work focuses on creating engaging consumer experiences and fostering fan loyalty through strategic brand campaigns, as discussed in a 2024 podcast.
Brand Storytelling
He focuses on building a strong brand narrative in his campaigns and discusses using packaging and design to tell compelling stories that connect with fans.
Creative Team Leadership
He built the Denver Broncos' creative department from scratch to a team of nine. Recommendations highlight his strength as an outstanding manager and mentor.

Media Appearances

Kevin has no verified media appearances

Work History

2-2022
Creative Director at Denver Broncos Football Club
8-2019 - 2-2022
Senior Art Director at Cleveland Cavaliers
9-2015 - 7-2019
Art Director at Cleveland Cavaliers
7-2016 - 12-2021
Lead Team / Graphic Design at King's Church
10-2010 - 9-2015
Director, Creative Services at Mandalay Baseball Properties

Education

6-2025 - 6-2025
NFL Mid-Career Executive Education Program from University of Michigan - Stephen M. Ross School of Business
2015 - 2015
Guest Experience Alignment from Disney Institute ELEVATE

More Information

Social Presence :

Prographics :

Exp : 16 Location : Littleton, Colorado, United States Job Level : Mid-senior Designation : Creative Director at Denver Broncos Football Club

Interested in

Sports

Club Baseball, Denver Broncos

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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kevin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kevin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kevin

Personality Compatibility


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