Kevin Larsen

Energizer
DISC Type : I

Vice President of Sales and Business Development at Bornstein Seafoods

Bellingham, Washington, United States

Overview

Kevin Larsen is the Vice President of Sales at Bornstein Seafoods, bringing a lifetime of industry experience. A proven sales leader, he specializes in international business and export, with deep expertise in European markets. His career includes leadership roles at Peter Pan Seafoods and Icicle Seafoods.

Coming from a seafood family, Kevins passion for the industry is authentic. He followed in his fathers footsteps, working as a fisherman in Southeast Alaska for eight seasons before transitioning to the sales side. He highly values the relationships built throughout his career, viewing partners as friends.

Unique fact: Before becoming a sales executive, he spent eight years as a fisherman in the waters of Southeast Alaska.

Personality Overview

Informal

Relationship Oriented

Full Of Energy

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

International Seafood Sales
He has a proven history as VP of International Sales and Sales Manager for Europe, demonstrating deep expertise in global and export markets.
Alaska's Fishing Industry
He comes from a fishing family and personally fished in Southeast Alaska for eight seasons, giving him a foundational understanding of the state's seafood resources.
Relationship Building
He has stated that he most values the relationships made over the years, viewing business partners as friends.

Media Appearances

Kevin has no verified media appearances

Work History

6-2017
Vice President of Sales and Business Development at Bornstein Seafoods
4-2021 - 2-2022
Vice President International Sales and Business Development at Peter Pan Seafoods, Inc.
3-2012 - 5-2017
Sales Manager - Europe at Icicle Seafoods, Inc.
12-2005 - 2-2012
Vice President at Pacifica Fish & Seafoods, Inc.
3-2003 - 12-2005
Broker at Hawk Inlet Fish Company

Education

1984 - 1988
Education details unavailable from Washington State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Bellingham, Washington, United States Job Level : Senior Designation : Vice President of Sales and Business Development at Bornstein Seafoods
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Kevin

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Kevin take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Kevin

Personality Compatibility


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