Kevin McLaughlin in

Kevin McLaughlin

Examiner · DISC type cs
Marketing Communications at Shimadzu Scientific Instruments
📍 Baltimore, Maryland, United States

Kevin McLaughlin is a seasoned B2B marketing communications professional at Shimadzu Scientific Instruments with over 20 years of experience. A strong believer in educational content, he specializes in strategic planning and managing multi-million dollar budgets for branding and lead-generating campaigns. He holds an MA from Rutgers University.

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Experience
30 Years
Current Role
Marketing Communications
Location
Baltimore, Maryland, United States
Personality Overview

How Kevin shows up

Tough To Convince
Unexpressive
Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Priorities

Topics Kevin cares about

Content Marketing
He is a strong believer in the power of educational and objective content over promotional material to win loyalty and gain trust from a scientific audience.
B2B Marketing Strategy
With over two decades of experience, he focuses on the planning, development, and management of integrated marketing campaigns for multiple B2B product lines.
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Career

Work history

9-2001
Marketing Communications
Shimadzu Scientific Instruments
10-1996 - 8-2001
Account Executive
Davis Advertising Inc.
10-1995 - 10-1996
Patient Services Representative
The Children's Hospital of Philadelphia
In the press

Media appearances

Science Marketing Masters Q&A: Kevin McLaughlin of Shimadzu Scientific Instruments. Featured in ACS Media Kit
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Education
1998 - 2000
MA
Rutgers University - Camden
1990 - 1994
BA
King's College
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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