Kevin McLaughlin

Examiner
DISC Type : cs

Marketing Communications at Shimadzu Scientific Instruments

Baltimore, Maryland, United States

Overview

Kevin McLaughlin is a seasoned B2B marketing communications professional at Shimadzu Scientific Instruments with over 20 years of experience. A strong believer in educational content, he specializes in strategic planning and managing multi-million dollar budgets for branding and lead-generating campaigns. He holds an MA from Rutgers University.

Personality Overview

Tough To Convince

Unexpressive

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Content Marketing
He is a strong believer in the power of educational and objective content over promotional material to win loyalty and gain trust from a scientific audience.
B2B Marketing Strategy
With over two decades of experience, he focuses on the planning, development, and management of integrated marketing campaigns for multiple B2B product lines.
Scientific Instruments
His role involves marketing complex analytical and measuring instruments, and he speaks knowledgably about specific systems like LC-MS and infrared/Raman microscopes.

Media Appearances

Science Marketing Masters Q&A: Kevin McLaughlin of Shimadzu Scientific Instruments. Featured in ACS Media Kit

See Now

Work History

9-2001
Marketing Communications at Shimadzu Scientific Instruments
10-1996 - 8-2001
Account Executive at Davis Advertising Inc.
10-1995 - 10-1996
Patient Services Representative at The Children's Hospital of Philadelphia

Education

1998 - 2000
MA from Rutgers University - Camden
1990 - 1994
BA from King's College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Baltimore, Maryland, United States Job Level : N/A Designation : Marketing Communications at Shimadzu Scientific Instruments
URL has been copied!

Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kevin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kevin take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kevin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.