Kevin McLaughlin
Login to view DISC.Marketing Communications at Shimadzu Scientific Instruments
📍 Baltimore, Maryland, United States
Kevin McLaughlin is a seasoned B2B marketing communications professional at Shimadzu Scientific Instruments with over 20 years of experience. A strong believer in educational content, he specializes in strategic planning and managing multi-million dollar budgets for branding and lead-generating campaigns. He holds an MA from Rutgers University.
Read the full overview →Experience
30 Years
Current Role
Marketing Communications
Location
Baltimore, Maryland, United States
Personality Overview
How Kevin shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Priorities
Topics Kevin cares about
Content Marketing
He is a strong believer in the power of educational and objective content over promotional material to win loyalty and gain trust from a scientific audience.
B2B Marketing Strategy
With over two decades of experience, he focuses on the planning, development, and management of integrated marketing campaigns for multiple B2B product lines.
Career
Work history
9-2001
Marketing Communications
Shimadzu Scientific Instruments
10-1996 - 8-2001
Account Executive
Davis Advertising Inc.
10-1995 - 10-1996
Patient Services Representative
The Children's Hospital of Philadelphia
In the press
Media appearances
Science Marketing Masters Q&A: Kevin McLaughlin of Shimadzu Scientific Instruments. Featured in ACS Media Kit
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Education
1998 - 2000
MA
Rutgers University - Camden
1990 - 1994
BA
King's College
Social presence
Behavioral profile
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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