Kevin Nobles

Commander
DISC Type : D

President and Qualitative Research Consultant at Nobles Research, Inc.

Tampa, Florida, United States

Overview

Kevin Nobles is the President and founder of Nobles Research, Inc. , a consultancy he established after starting his career at Procter & Gamble. He holds a B. S. in Chemical Engineering from the University of Florida and an MBA from the University of Cincinnati. Colleagues describe him as creative, unbiased, and having great attention to detail.

Based in the Tampa, Florida area, Kevin enjoys spending time with his family and playing tennis. He is also engaged in mentoring the next generation, having given a talk on the real-world applications of market research to a student marketing committee at the University of South Florida, where his daughter is a co-chair.

Over his 24 years as an entrepreneur, he has seen his work transform from being entirely in-person to now conducting 90-95% of his qualitative research online.

Personality Overview

Very Quick

Impact-Driven

Risk-Taker

They are not always relationship oriented.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Consumer Insights
His entire career is focused on uncovering the "why" behind consumer behavior to help brands grow, a central theme in his professional identity and services.
Qualitative Research
He founded and leads a consultancy specializing in qualitative methods like focus groups and in-depth interviews to deliver deep consumer understanding.
Brand Loyalty
He frequently posts about brand loyalty, exploring it as a buffer against price sensitivity and a key driver for business success in uncertain economic times.

Media Appearances

Kevin has no verified media appearances

Work History

9-2001
President and Qualitative Research Consultant at Nobles Research, Inc.
1997 - 2001
Senior Engineer, Family Care Global Business Unit at Procter and Gamble
6-1993 - 1997
Engineer (Products Research), Family Care Global Business Unit at Procter and Gamble

Education

9-1996 - 12-1999
MBA from University of Cincinnati
8-1988 - 5-1993
B.S.CHE from University of Florida

More Information

Social Presence :

Prographics :

Exp : 32 Location : Tampa, Florida, United States Job Level : Senior Designation : President and Qualitative Research Consultant at Nobles Research, Inc.
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kevin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Kevin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Kevin

Personality Compatibility


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