Kia Schonela Therkildsen Schlegel

Inquirer
DISC Type : dc

Direktør, Brand & Strategic Marketing at ALSydbank

Copenhagen Metropolitan Area, Denmark

Overview

Kia is a brand and marketing leader focused on driving transformation and delivering commercial impact. As Director of Brand & Strategic Marketing at AL Sydbank, she builds and activates brands to achieve business goals, leveraging her Masters degree from Roskilde University to inform her data-driven approach.

She served as a judge for the Danish Digital Awards in “The Greater Good” category, which honors initiatives that create a positive difference for both business and society.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Transformation
Her career focuses on redefining and revitalizing brand approaches to drive business success and position companies effectively in the market.
Data-Driven Marketing
Emphasizes building data-driven insights and approaches to marketing campaigns to lift conversion, sales, and customer satisfaction.
Commercial Impact
Focuses on enabling business success and creating long-term value through strategic marketing, brand positioning, and go-to-market strategies.

Media Appearances

Kia has no verified media appearances

Work History

4-2026
Direktør, Brand & Strategic Marketing at ALSydbank
4-2025 - 4-2026
Brand- og Marketingdirektør at Arbejdernes Landsbank
2-2024 - 4-2025
Commercial Director & Head of Brand, Marketing & Customer Communication at TDC NET
5-2021 - 7-2024
Head of Brand & Marketing at TDC NET
2-2019 - 5-2021
Head of Brand Development at Danske Bank

Education

2004 - 2006
Master from Roskilde University
2001 - 2004
Bachelor from Roskilde University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Copenhagen Metropolitan Area, Denmark Job Level : N/A Designation : Direktør, Brand & Strategic Marketing at ALSydbank
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Insights For Selling To Kia Schonela

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kia Schonela is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Kia Schonela

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Kia Schonela move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Kia Schonela take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Kia Schonela

Personality Compatibility


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