Kim Tran

Galvanizer
DISC Type : Id

Director, Digital Experience at Riskified

Atlanta, Georgia, United States

Overview

Kim Tran is the Director of Digital Experience at Riskified, with 15+ years of experience leading web strategy in B2B Cybersecurity and InsurTech. A graduate of Georgia State University, she specializes in transforming websites into growth engines. Colleagues describe her as sharp, results-driven, and an incredibly impactful leader.

She creatively compares her work to home renovation, focusing on strategically rebuilding and optimizing a companys digital presence. This unique perspective highlights her passion for enhancing the user journey to drive purposeful traffic, engagement, and conversions, turning a website into a powerful business tool.

Instead of renovating homes, her self-described superpower is renovating websites to drive business growth.

Personality Overview

People-Oriented

Socially Adept

Self-Assured

They will bat for you if they come to believe in you.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Website Renovation
Uses this personal analogy for her work, focusing on transforming websites into growth engines by improving user experience and driving conversions.
LLMs in Marketing
Shows a keen interest in leveraging Large Language Models to create dynamic, personalized content and enhance the digital experience on platforms like Drupal.
Data-Driven Web Strategy
Emphasizes using data analytics and MarTech to identify opportunities, shape marketing goals, and execute high-impact web projects that influence the sales pipeline.

Media Appearances

Kim has no verified media appearances

Work History

6-2022
Director, Digital Experience at Riskified
9-2021 - 5-2022
Director, Digital Marketing at Service Corporation International
11-2019 - 9-2021
Director, eCommerce - Global Marketing at Hiscox
11-2016 - 11-2019
Director, eCommerce - US Marketing at Hiscox USA
5-2015 - 11-2016
Web Content Manager at Hiscox USA

Education

Bachelor Degree from Georgia State University - J. Mack Robinson College of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Director, Digital Experience at Riskified
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Talk about some of the cool and impressive features of your product
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Focus on building a relationship, it can play a key role in their decision making

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kim

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Kim move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Kim take some risk or not?

  • If necessary, they will be ready to take risks.

You And Kim

Personality Compatibility


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