Kim Tran in

Kim Tran

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Director, Digital Experience at Riskified
📍 Atlanta, Georgia, United States

Kim Tran is the Director of Digital Experience at Riskified, with 15+ years of experience leading web strategy in B2B Cybersecurity and InsurTech. A graduate of Georgia State University, she specializes in transforming websites into growth engines. Colleagues describe her as sharp, results-driven, and an incredibly impactful leader.

She creatively compares her work to home renovation, focusing on strategically rebuilding and optimizing a companys digital presence. This unique perspective highlights her passion for enhancing the user journey to drive purposeful traffic, engagement, and conversions, turning a website into a powerful business tool.

Instead of renovating homes, her self-described superpower is renovating websites to drive business growth.

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Experience
16 Years
Current Role
Director, Digital Experience
Job Level
Mid-senior
Location
Atlanta, Georgia, United States
Personality Overview

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Priorities

Topics Kim cares about

Website Renovation
Uses this personal analogy for her work, focusing on transforming websites into growth engines by improving user experience and driving conversions.
LLMs in Marketing
Shows a keen interest in leveraging Large Language Models to create dynamic, personalized content and enhance the digital experience on platforms like Drupal.
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Career

Work history

6-2022
Director, Digital Experience
Riskified
9-2021 - 5-2022
Director, Digital Marketing
Service Corporation International
11-2019 - 9-2021
Director, eCommerce - Global Marketing
Hiscox
11-2016 - 11-2019
Director, eCommerce - US Marketing
Hiscox USA
5-2015 - 11-2016
Web Content Manager
Hiscox USA
In the press

Media appearances

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Education
Bachelor Degree
Georgia State University - J. Mack Robinson College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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