Kimberly Kadlec in

Kimberly Kadlec

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Chief Marketing Officer Visa Europe at Visa
📍 United Kingdom

Kimberly Kadlec is the Chief Marketing Officer for Visa Europe, leading a team of 150 people to drive brand and commercial results. With over 20 years of experience, she specializes in leveraging data, storytelling, and technology to connect brands with culture. She holds a degree in Music and Marketing from Indiana University Bloomington.

Kimberly is fascinated by understanding what motivates people—their choices, inspirations, and where they place their trust. She views marketing as a form of storytelling that can shape culture and create value. Her work often involves connecting brands to cultural moments, such as the Olympic Games, to move industries forward.

She recently worked on a project exploring how AI can be used to genuinely support emerging artists, demonstrating her interest in the intersection of technology and creativity.

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Experience
41 Years
Current Role
Chief Marketing Officer Visa Europe
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
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Priorities

Topics Kimberly cares about

Sponsorship Marketing
Views major sponsorships like the Olympic Games and FIFA World Cup as a catalyst for payment innovation and showcasing the brand's values on a global scale.
Data-Driven Insights
Emphasizes using data and analytics to guide marketing strategies and create a more authentic, two-way communication with consumers and stakeholders.
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Career

Work history

2-2023
Chief Marketing Officer Visa Europe
Visa
4-2022 - 2-2023
Chief Marketing Officer New Payment Flows
Visa
12-2016 - 8-2022
CMO CEMEA, SVP Global Marketing Solutions & Customer Marketing
Visa
4-2015 - 12-2016
President
Publicis Groupe
5-2014 - 4-2015
Global Head of Strategic Partnerships/Executive Committee
AOL
In the press

Media appearances

Kimberly Kadlec, Visa on Their Cutting-Edge Marketing Strategies. Featured in YouTube
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Visa CMO: We Want to Be at the Heart of the Moments That Matter. Featured in LBB Online
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Education
Music/Marketing
Indiana University Bloomington
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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