Kimberly Kadlec

Galvanizer
DISC Type : Id

Chief Marketing Officer Visa Europe at Visa

United Kingdom

Overview

Kimberly Kadlec is the Chief Marketing Officer for Visa Europe, leading a team of 150 people to drive brand and commercial results. With over 20 years of experience, she specializes in leveraging data, storytelling, and technology to connect brands with culture. She holds a degree in Music and Marketing from Indiana University Bloomington.

Kimberly is fascinated by understanding what motivates people—their choices, inspirations, and where they place their trust. She views marketing as a form of storytelling that can shape culture and create value. Her work often involves connecting brands to cultural moments, such as the Olympic Games, to move industries forward.

She recently worked on a project exploring how AI can be used to genuinely support emerging artists, demonstrating her interest in the intersection of technology and creativity.

Personality Overview

Trusting

Self-Assured

Persuader

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Sponsorship Marketing
Views major sponsorships like the Olympic Games and FIFA World Cup as a catalyst for payment innovation and showcasing the brand's values on a global scale.
Data-Driven Insights
Emphasizes using data and analytics to guide marketing strategies and create a more authentic, two-way communication with consumers and stakeholders.
Brand Storytelling
Believes in the power of storytelling to connect brands with culture in a way that is modern, relevant, and moves industries forward.

Media Appearances

Kimberly Kadlec, Visa on Their Cutting-Edge Marketing Strategies. Featured in YouTube

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Visa CMO: We Want to Be at the Heart of the Moments That Matter. Featured in LBB Online

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Kim Kadlec: Making Visa's Marketing bold, modern, and culturally .... Featured in Creative Salon

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Work History

2-2023
Chief Marketing Officer Visa Europe at Visa
4-2022 - 2-2023
Chief Marketing Officer New Payment Flows at Visa
12-2016 - 8-2022
CMO CEMEA, SVP Global Marketing Solutions & Customer Marketing at Visa
4-2015 - 12-2016
President at Publicis Groupe
5-2014 - 4-2015
Global Head of Strategic Partnerships/Executive Committee at AOL

Education

Music/Marketing from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 41 Location : United Kingdom Job Level : Leadership Designation : Chief Marketing Officer Visa Europe at Visa
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Insights For Selling To Kimberly

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • Invite them for a lunch or a drink/coffee
  • Take a friendly, informal yet confident approach while pitching

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kimberly is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kimberly

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kimberly move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Kimberly take some risk or not?

  • They can take risks if necessary.

You And Kimberly

Personality Compatibility


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