Kirsten Dixon in

Kirsten Dixon

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Founder and Head Strategist at Pink Soda Marketing
📍 Cape Town, Western Cape, South Africa

Kirsten Dixon is the Founder and Head Strategist of Pink Soda Marketing, an agency she built entirely on word-of-mouth referrals. With a background as a makeup artist and brand manager for brands like Dolce&Gabbana, she brings a unique creative flair to her data-driven marketing strategies. People describe her as a passionate "force of nature. "

Kirsten is deeply invested in authentic connection and believes in marketing that adds value to the customer journey. She is a continuous learner, frequently attending industry events like the Nedbank IMC to gather fresh insights. Her leadership style is rooted in empathy, strength, and encouraging her team to be different and courageous.

Her career began in the cosmetics industry, and she founded her agency after being frustrated by seeing other companies do social media marketing poorly.

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Experience
11 Years
Current Role
Founder and Head Strategist
Job Level
Leadership
Location
Cape Town, Western Cape, South Africa
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Kirsten cares about

Value-Driven Marketing
Her core purpose is to shift marketing from a "make them buy" model to one that genuinely adds value to the customer experience, a philosophy she frequently discusses.
Creative Strategy
Appears on podcasts to share her 'Creative Strategy Recipe, ' focusing on creating memorable brand campaigns rooted in purpose, personality, and bold thinking.
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Career

Work history

1-2019
Founder and Head Strategist
Pink Soda Marketing
2-2018 - 12-2018
Freelance Digital Marketing Consultant
KM Marketing and Social
6-2014 - 7-2015
Owner/ Make-up Artist
Kirled Lash
9-2012 - 5-2014
National Make-up Expert
Clarins South Africa
3-2011 - 8-2012
Promotions Co-ordinator
Clarins South Africa
In the press

Media appearances

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Education
Education details unavailable
Edenglen High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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