Kirsten (Kiki) C. in

Kirsten (Kiki) C.

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Co-Founder at sourmilk
📍 New York, New York, United States

Kirsten (Kiki) C. is the Co-Founder of sourmilk, a yogurt brand focused on improving gut health. Leveraging her background in private equity at Alpine Investors and a Human Biology degree from Stanford University, she and her co-founder are building their brand with a direct-to-consumer approach before expanding to retail.

Outside of her entrepreneurial ventures, Kirsten has a strong interest in community service and sustainable food solutions. Previously, she led a team at The FarmLink Project to combat food waste and also founded a childrens book club to promote youth literacy and engagement.

To build their initial customer base, she and her co-founder personally delivered thousands of yogurts in brown paper bags, a model they called the "drug deal" pickup.

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Experience
5 Years
Current Role
Co-Founder
Job Level
Leadership
Location
New York, New York, United States
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Priorities

Topics Kirsten cares about

Gut Health
Co-founded sourmilk to address widespread gut health issues by culturing yogurt with targeted probiotics typically found in supplements, making digestive health more accessible.
DTC Strategy
Emphasizes a direct-to-consumer first approach, having personally met thousands of customers and hand-delivered products before launching into traditional retail stores.
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Career

Work history

1-2025
Co-Founder
sourmilk
1-2024 - 1-2025
Head of PeopleFirst
Alpine Investors
8-2020 - 12-2023
PeopleFirst Associate
Alpine Investors
7-2019 - 9-2019
Strategic Development
Applied Research Works, Inc. - Cozeva
In the press

Media appearances

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Education
Bachelor of Arts - BA
Stanford University
Social presence
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Behavioral profile

DISC profile (public)

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