Kirsten Overdulve

Evaluator
DISC Type : sdc

Creative Strategy and Business Development Director at 2 Steps Ahead Consulting Inc

London, Ontario, Canada

Overview

Kirsten is the Creative Strategy and Business Development Director at 2 Steps Ahead Consulting and COO at Energein Inc. She specializes in transforming ideas into purpose-driven strategies and creating plans that bring brand visions to life. She holds an Advanced Diploma from Fanshawe College.

Outside of her corporate roles, Kirsten has a background in supporting community causes, having previously worked as a coordinator for the Humane Society London & Middlesex. She values aligning with innovators and expresses a positive and collaborative ethos in her communications.

She is recognized for her unique talent of bridging ideas and people together.

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Building Science
Actively promotes understanding building envelopes to lower environmental impact and improve business outcomes, tying into her work with Energein Inc.
Energy Efficiency
Passionate about achieving Net-Zero economy goals by reducing greenhouse gas emissions in the construction and industrial sectors through innovative solutions.
Brand Storytelling
Focuses on connecting compelling narratives to brands to develop purpose-driven strategies and bring a company's vision to life.

Media Appearances

Kirsten has no verified media appearances

Work History

7-2025
Creative Strategy and Business Development Director at 2 Steps Ahead Consulting Inc
10-2023 - 12-2024
Chief Operating Officer at Energein Inc
11-2020 - 7-2025
Creative Director at 2 Steps Ahead Consulting Inc
1-2020 - 8-2021
Coordinator of Events and Volunteering at Humane Society London & Middlesex
1-2012 - 1-2020
Product Merchandise Planner at Orgill Canada Hardlines, ULC (Formerly Chalifour Canada)

Education

2006 - 2009
Advanced Diploma from Fanshawe College
2012 - 2012
Space Planner Professional Certification from JDA Education Services

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, Ontario, Canada Job Level : Mid-senior Designation : Creative Strategy and Business Development Director at 2 Steps Ahead Consulting Inc
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Insights For Selling To Kirsten

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kirsten is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kirsten

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kirsten move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kirsten take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kirsten

Personality Compatibility


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