Kirubha Perumalsamy in

Kirubha Perumalsamy

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Founder at Rollfi
📍 New York, New York, United States

Kirubha Perumalsamy is the Founder of Rollfi, an embedded payroll and benefits platform recently acquired by Priority. With a background in venture capital at firms like Bloom Equity Partners and Florida Funders, he has extensive experience in sourcing and vetting early-stage technology companies. People who have worked with him describe him as diligent, dynamic, and a hard worker.

There is no publicly available information about Kirubhas personal life, hobbies, or interests outside of his professional endeavors in technology and finance. He is an alumnus of the University of Central Florida.

An interesting fact is that Kirubha pivoted his company, Rollfi, from an initial focus on crypto-enabled payroll to a broader embedded payroll infrastructure after realizing the core technology was more valuable.

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Experience
6 Years
Current Role
Founder
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kirubha cares about

Embedded Fintech
As the founder of Rollfi and EVP at Priority, his entire professional focus is on embedding financial services like payroll and benefits into other platforms.
Vertical SaaS
His company's go-to-market strategy specifically targets Vertical SaaS companies as a key customer segment for embedding payroll solutions.
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Career

Work history

11-2021
Founder
Rollfi
12-2024
EVP, Priority Rollfi
Priority
10-2021 - 12-2021
Growth
Lula
4-2020 - 5-2021
Investor, Venture Capital
Bloom Equity Partners
8-2019 - 8-2020
Investment Analyst
Florida Funders
In the press

Media appearances

Founder Interview with Kirubha Perumalsamy, CEO of Rollfi. Featured in YouTube
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After pivoting from crypto to payroll, Rollfi gets acquired. Featured in TechCrunch
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Education
Bachelor of Science - BS
University of Central Florida
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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