Klavs Steenhof

Questioner
DISC Type : c

Head of Digital at INTERSPORT Danmark A/S

Odense, Region of Southern Denmark, Denmark

Overview

Klavs Steenhof is the Head of Digital at INTERSPORT Danmark, specializing in e-commerce, strategic business development, and omnichannel strategy. Drawing on his DBA from the University of Southern Denmark, he focuses on data-driven pricing and marketing. Colleagues describe him as thorough, competent, and solution-oriented.



He once participated in a virtual live shopping event for INTERSPORT where he was humorously depicted as being "behind bars" due to the deals being too good.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

E-commerce Evolution
Has extensive experience running large-scale deal sites and now leads digital strategy for a major retailer. Follows innovations from platforms like Shopify.
AI in Marketing
Shows a keen interest in the application of AI, particularly in how it is changing Google Search and enabling AI agents to assist with consumer purchases.
Omnichannel Strategy
Focuses on using digital insights, such as dynamic pricing and competitor data, to enhance the in-store customer experience and internal team collaboration.

Media Appearances

Klavs has no verified media appearances

Work History

4-2023
Head of Digital at INTERSPORT Danmark A/S
5-2022 - 3-2023
Head of E-mail & Loyalty at INTERSPORT Danmark A/S
9-2019 - 4-2022
Chef for E-commerce, loyalitet og event at Jysk Fynske Medier
2-2015 - 8-2019
Produktchef | Deal.dk hos Jysk Fynske Medier at Deal.dk
1-2014 - 1-2015
Produktchef | Deal.dk at Fynske Medier P/S

Education

2007 - 2009
DBA (Diploma in Business Administration from Syddansk Universitet - University of Southern Denmark
2004 - 2007
Akademimerkonom from Tietgenskolen Odense

More Information

Social Presence :

Prographics :

Exp : 17 Location : Odense, Region of Southern Denmark, Denmark Job Level : Mid-senior Designation : Head of Digital at INTERSPORT Danmark A/S
URL has been copied!

Insights For Selling To Klavs

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Klavs is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Klavs

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Klavs move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Klavs take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Klavs

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.