Kristen Costello

Inspirer
DISC Type : di

SVP, Director of Marketing at New Horizon Bank

Richmond, Virginia, United States

Overview

Kristen has no verified overview

Personality Overview

Fast Adopter

Achievment Oriented

Generous

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

6-2025
SVP, Director of Marketing at New Horizon Bank
5-2022 - 6-2025
Market Segment Leader at Dewberry
4-2022
Real Estate Circle of Excellence Member at VCU Kornblau Real Estate Program
9-2020 - 5-2022
Business Development Manager at Gilbane Building Company
8-2017 - 9-2020
Director Of Business Development , Barton Malow Builders at Barton Malow

Education

7-2025 - 8-2027
Banking and Financial Support Services from Graduate School of Banking at the University of Wisconsin - Madison
2019 - 2019
Class of 2019 from LEAD Virginia

More Information

Social Presence :

Prographics :

Exp : 20 Location : Richmond, Virginia, United States Job Level : Leadership Designation : SVP, Director of Marketing at New Horizon Bank
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kristen

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kristen take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kristen

Personality Compatibility


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