Kristen Horlacher

Examiner
DISC Type : cs

Director of Sales and Marketing at Amwins

Spokane, Washington, United States

Overview

Kristen has no verified overview

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Kristen has no verified topics they care about

Media Appearances

Kristen has no verified media appearances

Work History

1-2025
Director of Sales and Marketing at Amwins
12-2016 - 1-2025
Director of Sales and Marketing at Superior Underwriters | GSU Insurance Services
11-2007 - 11-2016
Senior Territory Sales Manager at National General Insurance
5-2006 - 11-2007
District Manager Marketing Representative at Foremost Insurance
5-2002 - 5-2006
Senior Claims Representative at Foremost Insurance

Education

1994 - 1997
BA from Washington State University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Spokane, Washington, United States Job Level : Mid-senior Designation : Director of Sales and Marketing at Amwins
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Kristen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Kristen take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Kristen

Personality Compatibility


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