Kristen Ribero

Questioner
DISC Type : c

VP of Marketing at unitQ

San Francisco, California, United States

Overview

Kristen Ribero is a B2B marketing leader, currently serving as the VP of Marketing at unitQ. Her expertise spans product marketing, corporate branding, and sales enablement, with a history of scaling go-to-market strategies at companies like Handshake, PagerDuty, and Greenplaces. People who have worked with her describe her as personable, collaborative, and customer-focused.

Outside of her primary career, Kristen is a board member for Earth Solutions Inc. and previously led marketing for Greenplaces, indicating a strong interest in corporate sustainability. She is also a mom of two and has mentioned a passion for travel, yoga, and volunteer work with the Chicana Latina Foundation.

She is a strong advocate for using technology as a vehicle for social and environmental change.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Customer Experience
Her role at unitQ and recent social media activity focus on being customer-obsessed and bringing CX leaders from top brands like PayPal and Nike together for discussions.
Corporate Sustainability
Serves as a Board Member at Earth Solutions Inc. and was formerly the VP of Marketing at Greenplaces, a sustainability platform.
B2B Go-to-Market
Has extensive experience leading marketing and go-to-market strategy for high-growth B2B companies, including PagerDuty and Handshake.

Media Appearances

Kristen has no verified media appearances

Work History

6-2025
VP of Marketing at unitQ
1-2025
Member at Chief
2-2024 - 6-2025
VP Marketing at Greenplaces
6-2021 - 2-2024
Senior Director of B2B Corporate Marketing at Handshake
1-2020 - 6-2021
Director of B2B Corporate Marketing at Handshake

Education

BA from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Senior Designation : VP of Marketing at unitQ
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Kristen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Kristen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Kristen

Personality Compatibility


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