Kristen Ribero in

Kristen Ribero

Questioner · DISC type c
VP of Marketing at unitQ
📍 San Francisco, California, United States

Kristen Ribero is a B2B marketing leader, currently serving as the VP of Marketing at unitQ. Her expertise spans product marketing, corporate branding, and sales enablement, with a history of scaling go-to-market strategies at companies like Handshake, PagerDuty, and Greenplaces. People who have worked with her describe her as personable, collaborative, and customer-focused.

Outside of her primary career, Kristen is a board member for Earth Solutions Inc. and previously led marketing for Greenplaces, indicating a strong interest in corporate sustainability. She is also a mom of two and has mentioned a passion for travel, yoga, and volunteer work with the Chicana Latina Foundation.

She is a strong advocate for using technology as a vehicle for social and environmental change.

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Experience
17 Years
Current Role
VP of Marketing
Job Level
Senior
Location
San Francisco, California, United States
Personality Overview

How Kristen shows up

Not Easily Convinced
Value Seeker
Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Priorities

Topics Kristen cares about

Customer Experience
Her role at unitQ and recent social media activity focus on being customer-obsessed and bringing CX leaders from top brands like PayPal and Nike together for discussions.
Corporate Sustainability
Serves as a Board Member at Earth Solutions Inc. and was formerly the VP of Marketing at Greenplaces, a sustainability platform.
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Career

Work history

6-2025
VP of Marketing
unitQ
1-2025
Member
Chief
2-2024 - 6-2025
VP Marketing
Greenplaces
6-2021 - 2-2024
Senior Director of B2B Corporate Marketing
Handshake
1-2020 - 6-2021
Director of B2B Corporate Marketing
Handshake
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
BA
University of California, Davis
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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