Kristian Howells

Observer
DISC Type : ci

Group Commercial & Government Affairs Director UK/ROI at Medtronic

Fareham, England, United Kingdom

Overview

Kristian Howells is the Group Commercial & Government Affairs Director for Medtronic UK & Ireland, and also serves as a board member for the ABHI. His work focuses on commercial strategy, government relations, and advancing value-based healthcare.

He is passionate about addressing todays healthcare challenges and improving patient outcomes through technology and strategic partnerships.

He appointed Medtronics first Sustainability Manager for the UK & Ireland, directly linking environmental goals with public health.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Healthcare Sustainability
Appointed a new Sustainability Manager to reduce waste and emissions, highlighting the link between environmental harm and health.
Government Affairs
His role as Group Director for Commercial & Government Affairs involves shaping policy and engaging with government on healthcare issues.
HealthTech Innovation
As a board member of the ABHI, the UK's HealthTech trade association, he is deeply involved in the industry's future.

Media Appearances

Kristian has no verified media appearances

Work History

7-2025
Group Commercial & Government Affairs Director UK/ROI at Medtronic
10-2024
ABHI Board Member at ABHI
1-2018 - 7-2025
Group Commercial Director UK&I at Medtronic
3-2016 - 8-2016
Interim Business Unit Director UK&I, Respiratory & Monitoring at Medtronic
8-2015 - 1-2018
Commercial Channel Director UK&I, MITG at Medtronic

Education

Education details unavailable from Highbury College (University of Portsmouth)
Education details unavailable from Fareham College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Fareham, England, United Kingdom Job Level : Mid-senior Designation : Group Commercial & Government Affairs Director UK/ROI at Medtronic
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Insights For Selling To Kristian

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristian is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Kristian

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Kristian move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Kristian take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Kristian

Personality Compatibility


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