Kristin Brant-Kusz

Examiner
DISC Type : cs

Director, Marketing & Business Development at EXCELSIOR ORTHOPAEDICS

Lancaster, New York, United States

Overview

Kristin has no verified overview

Personality Overview

Late Adopter

Unexpressive

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Kristin has no verified topics they care about

Media Appearances

Kristin has no verified media appearances

Work History

11-2021
Director, Marketing & Business Development at EXCELSIOR ORTHOPAEDICS
4-2012 - 11-2021
Director, Commercial Operations at BlueCross BlueShield of WNY
1-2007 - 4-2012
Sr. Account Executive at BlueCross BlueShield of WNY
1-2005 - 1-2007
Director, Business Intelligence at HealthNow New York Inc.
Director, Strategic Planning at HealthNow New York Inc.

Education

1989 - 1993
BS/MBA from University at Buffalo School of Management, The State University of New York

More Information

Social Presence :

Prographics :

Exp : 21 Location : Lancaster, New York, United States Job Level : Mid-senior Designation : Director, Marketing & Business Development at EXCELSIOR ORTHOPAEDICS
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Insights For Selling To Kristin

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kristin

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kristin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kristin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kristin

Personality Compatibility


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