Kristina Castro

Evaluator
DISC Type : Dsc

Sales Director at MarkeTeam.ai

Scottsdale, Arizona, United States

Overview

Kristina is an accomplished Sales Director at MarkeTeam. ai with over 12 years of expertise in the SaaS industry. A 7x Presidents Club winner, she has a proven record of exceeding sales targets by implementing effective sales frameworks. She holds a Bachelor of Science from Arizona State University and is consistently described as an empathetic and trusted mentor.

She was the recipient of the 2023 Company Core Values: Empathy Award for her exceptional compassion towards colleagues and customers.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI in Marketing
Her current role is at MarkeTeam. ai and her recent shared content focuses on AI agents transforming marketing, recruitment, and client acquisition.
Sales Team Mentorship
Multiple past roles and recommendations highlight her focus on mentoring, coaching team members to peak performance, and acting as a trusted adviser.
Empathetic Leadership
She was awarded her company's 2023 Empathy Award and is described in recommendations as thoughtful and empathetic, showcasing a focus on compassionate leadership.

Media Appearances

Kristina has no verified media appearances

Work History

10-2025
Sales Director at MarkeTeam.ai
2-2024 - 10-2025
Regional Sales Director at Workiva
1-2022 - 2-2024
Enterprise Sales Leader at LeaseQuery
8-2014 - 1-2022
Team Lead & Sales Manager at TAG Employer Services
8-2014 - 1-2022
Account Executive Team Lead & Sales Manager at eBacon

Education

2001 - 2005
Bachelor of Science from Arizona State University
1997 - 2001
High School Diploma from Horizon High School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Scottsdale, Arizona, United States Job Level : Mid-senior Designation : Sales Director at MarkeTeam.ai
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kristina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kristina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kristina

Personality Compatibility


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