Kristina Cornell, PMP

Initiator
DISC Type : Di

Customer Engagement & Advocacy Marketing Manager at Siemens Healthineers

Menomonee Falls, Wisconsin, United States

Overview

Kristina is a seasoned Customer Engagement and Advocacy Marketing Manager at Siemens Healthineers with extensive experience at GE Healthcare. She excels at creating customer reference programs to support sales opportunities. Colleagues describe her as passionate, reliable, and well-organized.

She holds a Bachelor of Arts and Communications from the University of Wisconsin-Whitewater and is certified in Customer Advocacy in Practice (CAP).

While at GE Healthcare, she successfully implemented a lead-tracking solution for 2, 000 sales and marketing professionals, delivering the project on time and on budget.

Personality Overview

Conviction Driven

Risk-Accepting

Impact-Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Customer Advocacy
Her career is dedicated to building and managing customer advocacy and reference programs within major healthcare companies to foster strong relationships and support sales.
Medical Diagnostics
She actively promotes Siemens Healthineers' diagnostic tools, such as the Enhanced Liver Fibrosis (ELF) Test and the CN-3000 System, on professional platforms.
B2B Program Strategy
She serves as a program strategist, advising field teams on leveraging customer engagement programs to drive sales and managing internal communication platforms.

Media Appearances

Kristina has no verified media appearances

Work History

10-2024
Customer Engagement & Advocacy Marketing Manager at Siemens Healthineers
11-2020 - 10-2024
Global Customer Advocacy and Experience Manager at GE Healthcare
8-2020 - 6-2023
Project Management, Bubble Assignment for Global Imaging Business at GE Healthcare
2-2017 - 11-2020
Customer Visit Program Manager at GE Healthcare
12-2011 - 2-2017
Executive Administrator at GE Healthcare

Education

Bachelors of Arts and Communications from University of Wisconsin-Whitewater

More Information

Social Presence :

Prographics :

Exp : 14 Location : Menomonee Falls, Wisconsin, United States Job Level : Middle Designation : Customer Engagement & Advocacy Marketing Manager at Siemens Healthineers
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Kristina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Kristina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Kristina

Personality Compatibility


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