Kristina Finseth

Trailblazer
DISC Type : DI

Director, Growth Marketing at Greenhouse Software

Greater Philadelphia, United States

Overview

Kristina is the Director of Growth Marketing at Greenhouse Software, specializing in the HR tech space. Her expertise lies in segment marketing, operations, and sales alignment, with a focus on leveraging data and AI to drive demand. People who have worked with her describe her as dynamic, charismatic, and a tremendously hard worker.

Outside of work, Kristina is passionate about the future of technology in the workplace, having authored articles on subjects like AI ethics and employee microchipping. A recommendation also highlights her personal interest and knowledge of the martial art jiu-jitsu, suggesting a strategic and disciplined mindset.

She was recently recognized as one of Qualifieds "2025 Agentic Marketers to Watch" for her work in transforming marketing.

Personality Overview

Charismatic

Assertive

Values Relationships

They are charming and have the ability to align others behind their decisions.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

AI in Marketing
Her headline states she is "obsessed" with leveraging AI to drive more demand and she was recently named an "Agentic Marketer to Watch" for this work.
Sales Alignment
A core focus of her role and a stated obsession is improving sales alignment and enablement to scale growth upmarket.
Marketing Operations
She leads the Marketing Operations team at Greenhouse and is currently hiring for a Senior Manager of Marketing Intelligence to turn data into strategy.

Media Appearances

Kristina has no verified media appearances

Work History

10-2025
Director, Growth Marketing at Greenhouse Software
3-2023 - 9-2025
Senior Manager II, Growth Marketing at Greenhouse Software
10-2021 - 3-2023
Senior Manager I, Outbound Growth Marketing at Greenhouse Software
1-2020 - 10-2021
Head of Marketing at Interseller
3-2019 - 1-2020
Head of Marketing at Resource - Modern Recruiting Outreach

Education

2014 - 2016
Master’s Degree from Keller Graduate School of Management of DeVry University
2010 - 2012
Bachelor’s Degree from DeVry University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Director, Growth Marketing at Greenhouse Software
URL has been copied!

Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kristina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Kristina take some risk or not?

  • They can take risks if necessary.

You And Kristina

Personality Compatibility


Other Greenhouse Software Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.