Kristina Finseth in

Kristina Finseth

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Director, Campaign and Audience Strategy at Greenhouse Software
📍 Greater Philadelphia, United States

Kristina is the Director of Growth Marketing at Greenhouse Software, specializing in the HR tech space. Her expertise lies in segment marketing, operations, and sales alignment, with a focus on leveraging data and AI to drive demand. People who have worked with her describe her as dynamic, charismatic, and a tremendously hard worker.

Outside of work, Kristina is passionate about the future of technology in the workplace, having authored articles on subjects like AI ethics and employee microchipping. A recommendation also highlights her personal interest and knowledge of the martial art jiu-jitsu, suggesting a strategic and disciplined mindset.

She was recently recognized as one of Qualifieds "2025 Agentic Marketers to Watch" for her work in transforming marketing.

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Experience
18 Years
Current Role
Director, Campaign and Audience Strategy
Job Level
Mid-senior
Location
Greater Philadelphia, United States
Personality Overview

How Kristina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kristina cares about

AI in Marketing
Her headline states she is "obsessed" with leveraging AI to drive more demand and she was recently named an "Agentic Marketer to Watch" for this work.
Sales Alignment
A core focus of her role and a stated obsession is improving sales alignment and enablement to scale growth upmarket.
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Career

Work history

3-2026
Director, Campaign and Audience Strategy
Greenhouse Software
10-2025 - 3-2026
Director, Growth Marketing
Greenhouse Software
3-2023 - 9-2025
Senior Manager II, Growth Marketing
Greenhouse Software
10-2021 - 3-2023
Senior Manager I, Outbound Growth Marketing
Greenhouse Software
1-2020 - 10-2021
Head of Marketing
Interseller
In the press

Media appearances

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Education
2014 - 2016
Master’s Degree
Keller Graduate School of Management of DeVry University
2010 - 2012
Bachelor’s Degree
DeVry University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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