Kristina Haskell

Evaluator
DISC Type : Dsc

Founder at Financial Fitness Training, LLC

Phoenix, Arizona, United States

Overview

Kristina Haskell is the CEO and Senior Accountant of Avalon Accounting, LLC, a firm she founded. An alumna of Arizona State Universitys W. P. Carey School of Business, she specializes in delivering strategic business and financial consulting to small businesses, non-profits, and Tribal entities.

She is deeply committed to community building and financial education, having founded Financial Fitness Training, LLC. Kristina actively organizes and promotes fundraising initiatives like "Rez Kids Run" to support scholarship funds, demonstrating a strong passion for empowering her community, particularly youth.

Her accounting firm is 100% Native American owned and operated, reflecting her Dinè/Hopi-Tewa heritage.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Small Business Advocacy
As the founder of two LLCs, she is dedicated to providing consulting and financial services that empower entrepreneurs, small businesses, and non-profit organizations.
Tribal Economic Development
Serves as a Board Member for the Navajo Nation Gaming Enterprise and specializes in consulting for Tribal entities, focusing on their financial success and regulatory oversight.
Financial Literacy
Founded Financial Fitness Training, LLC with a mission to improve financial education for communities, entrepreneurs, and socially responsible organizations.

Media Appearances

ASU Alumni and Founder of Avalon Accounting, LLC. Featured in Facebook

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Pump Up the Volume! – Feature on Kristina Haskell, CEO/Senior Accountant of Avalon Accounting, LLC. Featured in Kansas Alumni Magazine

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Work History

6-2020
Founder at Financial Fitness Training, LLC
8-2014
Navajo Gaming Commission - Board Member at Navajo Nation Gaming Enterprise
1-2002
CEO/Senior Accountant at Avalon Accounting, LLC
1997 - 2002
Staff Accountant at Michael Maastricht, CPA
1992 - 1997
Bookkeeper/Clerical at Norman Pruett, CPA

Education

2016 - 2017
Master’s Degree from W. P. Carey School of Business – Arizona State University
1999 - 2002
Bachelor of Science in Accountancy from Arizona State University West

More Information

Social Presence :

Prographics :

Exp : 34 Location : Phoenix, Arizona, United States Job Level : Leadership Designation : Founder at Financial Fitness Training, LLC
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Kristina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Kristina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Kristina

Personality Compatibility


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