Kristy Bendetti

Editor
DISC Type : CS

Head of Brand and Agency Partnerships at Simpli.fi

Denver, Colorado, United States

Overview

Kristy Bendetti is the Head of Brand and Agency Partnerships at Simpli. fi, where she leads strategy and execution. Her career includes key advertising sales and account management roles at Amazon, where she was a Team Lead for the Financial Services and CPG verticals. She holds a Bachelors degree from Hamilton College.


Her participation in Amazons Adapt Team, a selective rotational program designed to address critical organizational needs, highlights her adaptability and value within a major corporation.

Personality Overview

Skeptic

Slow Buyer

Objective Thinker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are thorough and always follow a systematic approach. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Brand Partnerships
As the current Head of Brand and Agency Partnerships at Simpli. fi, she is directly responsible for leading the company's strategy and execution in this domain.
Ad Tech Sales
Her career history at Simpli. fi, Amazon Advertising, and Rocket Fuel demonstrates extensive experience and leadership in the advertising technology and sales space.
CPG & Finance Ads
She specialized as a Team Lead for the Financial Services and CPG verticals while at Amazon, indicating deep expertise in these specific market sectors.

Media Appearances

Kristy has no verified media appearances

Work History

1-2026
Head of Brand and Agency Partnerships at Simpli.fi
5-2020 - 12-2025
Advertising Sales & Account Management at Amazon
7-2017 - 5-2020
Associate Director, Client Services at dunnhumby
11-2015 - 6-2017
Senior Account Manager at dunnhumby
4-2014 - 10-2015
Account Manager at Rocket Fuel Inc.

Education

Bachelor's degree from Hamilton College
Education details unavailable from The Pingry School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Head of Brand and Agency Partnerships at Simpli.fi
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Insights For Selling To Kristy

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use a presentation with information before getting into a live product walkthrough
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristy is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Kristy

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Kristy move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Kristy take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Kristy

Personality Compatibility


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