Kristy Fenton in

Kristy Fenton

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adidas at Permanent
📍 Amsterdam, North Holland, Netherlands

Kristy is a senior leader specializing in digital transformation and AI-enabled data strategy, with a focus on building data products that drive P&L impact. Described by colleagues as innovative and proactive, she holds an Executive MBA and is a Certified Scrum Product Owner, skilled at aligning business with technology to foster continuous innovation.

Beyond her tech career, Kristy has a strong passion for community and independent media. She co-founded and directed the Denver Zine Library, helping it grow one of North Americas largest collections of self-published works. She also shows interest in purposeful commerce and sustainability, sharing insights from leaders at companies like Patagonia.

For her work with the Denver Zine Library, she was recognized as a "Westword MasterMind" in 2005.

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Current Role
adidas
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Priorities

Topics Kristy cares about

AI-driven Products
Expertise in building AI-enabled data products and customer data platforms to drive consumer growth and personalized experiences for millions of users.
Independent Publishing
Co-founded and directed the Denver Zine Library, which preserves over 20, 000 independent and alternative zines, demonstrating a passion for self-published original work.
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Career

Work history

adidas
Permanent
1-2016 - 5-2017
Head of Digital Product - Data & Advanced Analytics
VimpelCom
Spotzer
Permanent
Local Matters
Permanent
5-2003 - 2-2009
Director Denver Zine Library
DENVER ZINE LIBRARY
In the press

Media appearances

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Education
9-2025 - 1-2027
Executive MBA
Quantic School of Business and Technology
1999 - 2003
BA
Colorado State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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