Krystel Abi Assi

Wildcard
DISC Type : isc

Founder and CEO at Amazon Sellers Society - Middle East

Dubai, United Arab Emirates

Overview

Krystel Abi Assi is an entrepreneur and founder of Amazon Sellers Society, an Amazon-certified service provider and ad agency. She specializes in helping brands and SMEs navigate eCommerce in the Middle East, leveraging over eight years of experience. Krystel is also a certified Blue Ocean business strategist from INSEAD and a Payoneer Brand Ambassador for the GCC region.

Krystel is passionate about empowering global entrepreneurs through digital solutions and community building. She frequently speaks at international events and hosts workshops to share her expertise on cross-border selling and marketplace optimization. She enjoys traveling and splits her time between Dubai and Tallinn, Estonia, appreciating the unique aspects of each city.

Interesting fact: Krystel holds a Bachelors degree in Nutrition and initially co-founded a business selling food supplements online before transitioning her focus to the Amazon marketplace.

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Middle East eCommerce
Her company, Amazon Sellers Society, is specifically focused on helping businesses succeed on Amazon in the Middle East markets (UAE, Saudi Arabia, Egypt).
SME Empowerment
She is passionate about providing training, education, and support services to help small and medium-sized enterprises grow their businesses on global platforms like Amazon.
Amazon Advertising
Her company is a certified Amazon Ads agency, and she recently attended an exclusive Amazon Ads Educator Summit, indicating a deep focus on advertising strategies.

Media Appearances

Krystel has no verified media appearances

Work History

11-2017
Founder and CEO at Amazon Sellers Society - Middle East
3-2022
Founder and CEO at Sellers Society
11-2016
Managing Partner + eComm & Amazon Manager at Logistics International
1-2006
Founder & Consultant at Private business

Education

Certificate from INSEAD
Bachelor's degree from Bacholor of Nutrition

More Information

Social Presence :

Prographics :

Exp : 19 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Founder and CEO at Amazon Sellers Society - Middle East
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Insights For Selling To Krystel

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Krystel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Krystel

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Krystel move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Krystel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Krystel

Personality Compatibility


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