Krystel Abi Assi
Login to view DISC.Krystel Abi Assi is an entrepreneur and founder of Amazon Sellers Society, an Amazon-certified service provider and ad agency. She specializes in helping brands and SMEs navigate eCommerce in the Middle East, leveraging over eight years of experience. Krystel is also a certified Blue Ocean business strategist from INSEAD and a Payoneer Brand Ambassador for the GCC region.
Krystel is passionate about empowering global entrepreneurs through digital solutions and community building. She frequently speaks at international events and hosts workshops to share her expertise on cross-border selling and marketplace optimization. She enjoys traveling and splits her time between Dubai and Tallinn, Estonia, appreciating the unique aspects of each city.
Interesting fact: Krystel holds a Bachelors degree in Nutrition and initially co-founded a business selling food supplements online before transitioning her focus to the Amazon marketplace.
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